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What is it? A self-funded Internet business.

On the Internet, no one knows or cares how big your company is, how many people work there, or whether you’re sitting in a cubicle or in your home office. The only thing they care about is whether your software or service gets the job done.

One of the big changes I’m making to my coding routine this year is this: Before adding a new feature, the first question I ask is “Is the current design the best design it can be to make this change?” If the answer is yes, proceed with adding the feature. If no, then I refactor the code to improve its design, and then add the feature.

As Kent Beck (author of TDD and Extreme Programming) says:

Marketing is the strategy you use for getting your ideal target market to know you, like you, and trust you enough to become a customer. This book teaches the principles of effective marketing.

The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.