Really Good Content Does 3 Things
Shows off expertise:
With each piece of content you write, your audience should become more confident in your core skill.
Builds authority
Authority is a little different than expertise.
Authority is when someone mentions your area of expertise, and your name is the most likely one to come up.
Authority is the result of showing off expertise (#1) over a long period of time.
Creates trust
Every time you write, record, comment, or publish you either create a stronger or weaker case for trust.
That’s why thoughtful, supportive content goes a long way. It’s why rooting for others will always be “the way”. It’s why being honest wins long-term.
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