In his post Vibe engineering, Simon Willison gave a list of attributes for seasoned professionals working with AI while producing quality software. I feel the same qualities are essential when you're looking to hiring a software contractor or consultant.

Cloudflare's 2025 Annual Founders' Letter gives a nice definition of the business model of the Internet.

Morningstar is a $10B investment research company offering mutual fund, ETF, and stock analysis, ratings, and data, along with portfolio tools. I recently listened to an interview with the founder, Joe Mansueto, and found it quiet amusing. Here's how the company was formed.

When you have an audience, everything changes. Instead of chasing opportunities, they come to you. Instead of proving your expertise, people already know what you're good at. Instead of starting from zero with each new project, you have thousands of people ready to support what you build next.

Navigating the client buying decision journey is about more than just showcasing your expertise. It's about building trust and being seen as a problem solver. Selling consulting and professional services is more about relationships, referrals, and reputation over traditional sales tactics. By understanding the buyer's journey and positioning yourself as a niche expert, you can connect with clients who respect and trust your ability to meet their needs.