Exploring Insights from Books
I read one book every week and publish its notes, summaries, and ideas on this blog. Dive into a growing collection of reflections from a wide range of books.
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Welcome to the Blog!
This is where I write about the parts of software development that happen outside the code: running a software services business, working with clients, positioning & marketing yourself, hiring developers, and working with AI. It is about everything that happens around writing software, well.
If you're a developer who's also thinking about the business side of things, you'll probably enjoy it here. If Write Software, Well is about learning to write good software, the TypeAngle blog is about learning everything that makes it work in the real world.
How Clients Buy
Navigating the client buying decision journey is about more than just showcasing your expertise. It's about building trust and being seen as a problem solver. Selling consulting and professional services is more about relationships, referrals, and reputation over traditional sales tactics. By understanding the buyer's journey and positioning yourself as a niche expert, you can connect with clients who respect and trust your ability to meet their needs.